GUCCI'S HISTORY
From an exquisite store selling leather goods in Italy to the super leading fashion brand all over the world nowadays, from the bottom of business caused by family dispute to the regeneration created by Tom Ford, GUCCI has become a legend in the fashion world.
Guccio Gucci, the founder of GUCCI, was born in Florence, 1881 and once worked as a porter in London Savoy Hotel. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master
craftsmanship of Tuscan artisans. In 1921, Guccio Gucci returned to his native Florence and then opened his first store selling leather and saddlery exclusively. Along with the quick extension of his business , his second store was born in the famous Via Condotti, Rome. Faced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci establishes itself as an enterprise synonymous with exceptional creativity and resourcefulness. The "Bamboo Bag" is introduced, becoming one of the first of Gucci's many iconic products. A favorite of royalty and celebrity alike, the bag is still available today. In 1939, Gucci's four sons joined in GUCCI family, and Gucci also finished its transformation from an individual business to a family one. 1953 is the beginning of GUCCI'S internationalisation: opening of the New York store in Manhattan. The new store in the 58th Avenue is gucci's first overseas branch. With this success, GUCCI also jumped into the rank of international brands. It is worthy of mentioning that, Gucci is the ancestor of today's GUCCI, in order to keep the tradition of high quality, Gucci express the logo "gucci" on all of its products. And this act was a great beginning in the fashion world.
Gucci has always followed the aristocracy line ever since 1921. Her style is characterized by the luxurious taste with a slight tough masculinity. After the birth of Gucci bamboo handbag in 1947, canvas bags and leather goods decorated with classical "GG" and the trademark green-red-green web are also introduced. Actually, the trademark green-red-green web is derived from the saddle girth, and soon becomes a great success and remains one of the most familiar identifiers of the brand. With stores opening in Milan and New York, Gucci starts to build a global presence as a symbol of modern luxury.Moccasin shoes decorated with horsebit as well Flower Scarf designed for Grace Kelly are both well received. And in fact, Gucci has represented a social status and symbols.
However, There were abrupt weather changes. For various reasons such as family disputes, Gucci underwent its difficult times in 1970s. In 1993, the third-generation successors Maurizio sold Gucci, everything was in a mess until the former CEO Domenico De Sole ushered Tom Ford in as a design director. Tom Ford once said: "Talking about the history of Gucci, we can not skip the part of movie stars and celebrities, however, I wanted to create a new version of the history in 90s." So, in 1995, Tom Ford selected a hot supermodel to interpret his GUCCI sexy fashion collections for autumn. minimalism extremely sultry image of the stage to show his designs for Gucci's sexy fall fashion. This show was an unprecedented success! And soon triggered a rush for Gucci products all over the world. Actually, Ford has completely changed over the past style of Gucci, and injected sexy gene into his designs. After that, GUCCI became one of the most sexy brands.
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