GUCCI ICON-TEMPORARY Sneakers Stores
(December 1, 2009, Miami. Florida) Gucci announced the launch of GUCCI ICON-TEMPORARYsports shoes stores. The first major store was opened at 43 Crosby Street in NY city on October 23. The second GUCCI ICON-TEMPORARY store, adjacent to the Art Basel Miami and Design Miami, is to go into operation at 180 NE 40th Street in Design District's, Miami,
This unique concept is the result of a unique partnership between Frida Giannini, the CAO of GUCCI and award-winning musician Mark Ronson. Their collaboration gave the birth to the limited edition Gucci Ronson sports shoes, which is going to be issued in some unique stores. In the light of its popularity in the first launch, New York Gucci Ronson will appear in Miami's store in no time.
18 editions of this sports series, including 16 editions for men and 2 styles for women, will be on sale in the Miami's GUCCI ICON-TEMPORARY store. All these editions are characterized by the classical elements of GUCCI--red and green belts. You will find the logo of "Limited Edition" as well as the glittering metal GG trademarks in every shoe. If you want to make your GUCCI shoes more special, you can express your names on the small leather card affiliate to the bootlaces.
Additionally, the packaging of each GUCCI ICON-TEMPORARY sports shoes will be specially designed to the characters of the city they arrives. In this way, it will become a really rare good thing for fashion collectors. Limited edition Gucci Ronson shoes will also have their own unique packaging.
Frida Giannini said: "When I started to discuss the idea of creation with Mark, I knew that we share the same idea. It's really exciting. He has a keen design sense, and a rich history of sports shoes. He is a great artist who has cross-cultural and cross-time influences."
Giannini paints its GUCCI ICON-TEMPORARY store bright white, decorating with red and green belts, creating an eye-catching effect.
Mark Ronson said: "I have the habit of collecting sports shoes for years. This time, i will try my best to give a really unique look for GUCCI. It will be also a real challenge. Accidently, Frida and I share the idea of adding some special music elements into the design, so I will cooperate with different artists to produce limited edition pieces of music for each tour. "
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